Tony Parker’s Business Journey:A Case for the Pseudo-True Entrepreneur Framework

A few days ago, I listened to an episode of “Secrets d’info” on France Inter Radio titled “Du basket aux affaires, la reconversion contrastée de Tony Parker.” The show analyzed Parker’s entrepreneurial ventures, highlighting the challenges and criticisms he has faced since transitioning from basketball to business.

As I followed the discussion, I noticed something: while the show focused on his struggles, it missed a crucial point.The real issue is not that Tony Parker is a bad entrepreneur, as some critics implied, but rather that he is navigating a phase that many talented individuals experience when entering the business world.

This phase is what I call the Pseudo-True Entrepreneur stage—a stage where ambition, creativity, and drive exist, but the critical skill of surrounding oneself with the right people is lacking. Instead of simply joining the critics, I want to use this article to explore how this framework helps explain his business journey constructively.

(For those interested, you can listen to the original podcast episode here.)

What Is a Pseudo-True Entrepreneur?

A Pseudo-True Entrepreneur is not a bad entrepreneur—far from it. This type of entrepreneur possesses initiative, boldness, and vision but struggles to build a truly self-sustaining

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The Rise of Pseudo-Productivity: How AI is Accelerating the Illusion of Work

In today’s hyper-connected world, productivity has become a badge of honor. Workers pride themselves on responding to emails in minutes, attending back-to-back meetings, and juggling multiple projects at once. But is this real productivity? Or is it merely the illusion of work—what Cal Newport calls pseudo-productivity?

Pseudo-productivity is the trap of looking busy without achieving meaningful results. With the rise of AI, this phenomenon is not only continuing but accelerating at an unprecedented pace. In this article, we’ll explore the origins of pseudo-productivity, how AI is amplifying the illusion, and the dangerous parallels with the pseudo-true entrepreneur.

The Origins of Pseudo-Productivity: When Did It Begin?

Productivity wasn’t always so intangible. In the industrial era, productivity was measured by physical output—how many cars were assembled or how many garments were produced. But with the rise of the knowledge economy, work shifted to emails, documents, meetings, and strategy sessions—intangible outputs that are difficult to measure.

The digital revolution in the late 20th century brought email, instant messaging, and open offices, increasing the demand for constant responsiveness. Instead of focusing on deep, high-value work, employees became caught in a cycle of shallow tasks, mistaking activity for accomplishment.

Technology, meant to boost …

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How Saying “NO” Wisely Can Be Your Ultimate Success Strategy

Your present circumstances directly result from the choices you’ve made along your journey. Every decision, whether a resounding “YES” or a thoughtful “NO,” has played a role in molding the trajectory of your business and personal life. Today, you find yourself reading this article because you’ve deliberately opted to explore valuable insights – particularly regarding the art of saying “NO” wisely. This crucial aspect of decision-making has the potential to redefine your ultimate path to success.

Looking back at the success stories and struggling businesses of people I have met during my coaching career, I wanted to identify the common factor that led to the success or failure of companies. That is when I realized one thing that stood out: the ability of a business owner to say NO or accept the word NO. Yes, you read that right; saying NO was the last piece of the puzzle. In this article, I want to share this fantastic discovery of why saying NO or accepting the word NO is one of the most coveted superpowers of an entrepreneur.

In my career, I have met many people who had difficulty saying NO, which has gotten them into big problems. Think of it …

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How Talents Over Skills Drive Sustainable Organizational Growth

Over the years, while deeply engaged in designing team alignment programs, I’ve interacted with numerous dedicated business owners and recruiters, all driven by the quest to secure the finest additions to their workforce. However, what struck me profoundly was the unwavering determination exhibited by each of them in pursuing remarkable individuals who could contribute to their enterprises. This phenomenon often seemed to transform the recruitment landscape into a fierce battleground, where securing the right talents bore semblance to a relentless competition for achieving nothing short of sustainable organizational growth.

As much as the recruiters in their job advertisements were looking for talent, when I interacted with job applicants, most did not discuss their talents but skills, know-how, and competencies. Isn’t that strange? Our education system never delivers a diploma for talent but always certifies abilities. I noticed a big misalignment between what companies were looking for and what the applicants offered.

In this article, I will share my discovery of the misconception of these two terms to help applicants understand what the recruiters are looking for by answering the following questions:

  • Are talent and competence the same thing?
  • What are the differences between these two terms?
  • How do they affect
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How Trust Flourishes When You Say “Yes”: A Guide for Business Leaders

One of the most valuable things in business and life is trust. Trust is hard to earn but can be easily lost. As a consultant, I have encountered issues related to trust and its effects on business. Specifically, I’ve witnessed the remarkable impact of saying “yes” in business on cultivating and maintaining trust. I have observed how confidence can affect business and life, and I’ve come to a significant realization: in most cases, people who kept their word earned trust. People tend to say YES to those they trust, and this correlation between trust and saying “yes” is undeniable.

What does it mean to say YES?

We use the word YES to approve if something said is accurate or correct. YES comes from the Old English word gise, gese, which means “so be it!”

There are many ways to convey the sense of YES. Some of the synonyms include: definitely, of course, sure, by all means, that’s right, you bet, you’re on, affirmative, be my guest, I don’t see why not, yea, yeah, yebo, yep, you betcha, yup, is the Pope Catholic?

The meaning we give to a YES varies. Saying YES after long and arduous peace negotiations or at …

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