Article wrote by Sénamé

Tony Parker’s Business Journey:A Case for the Pseudo-True Entrepreneur Framework

A few days ago, I listened to an episode of “Secrets d’info” on France Inter Radio titled “Du basket aux affaires, la reconversion contrastée de Tony Parker.” The show analyzed Parker’s entrepreneurial ventures, highlighting the challenges and criticisms he has faced since transitioning from basketball to business.

As I followed the discussion, I noticed something: while the show focused on his struggles, it missed a crucial point.The real issue is not that Tony Parker is a bad entrepreneur, as some critics implied, but rather that he is navigating a phase that many talented individuals experience when entering the business world.

This phase is what I call the Pseudo-True Entrepreneur stage—a stage where ambition, creativity, and drive exist, but the critical skill of surrounding oneself with the right people is lacking. Instead of simply joining the critics, I want to use this article to explore how this framework helps explain his business journey constructively.

(For those interested, you can listen to the original podcast episode here.)

What Is a Pseudo-True Entrepreneur?

A Pseudo-True Entrepreneur is not a bad entrepreneur—far from it. This type of entrepreneur possesses initiative, boldness, and vision but struggles to build a truly self-sustaining

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The Rise of Pseudo-Productivity: How AI is Accelerating the Illusion of Work

In today’s hyper-connected world, productivity has become a badge of honor. Workers pride themselves on responding to emails in minutes, attending back-to-back meetings, and juggling multiple projects at once. But is this real productivity? Or is it merely the illusion of work—what Cal Newport calls pseudo-productivity?

Pseudo-productivity is the trap of looking busy without achieving meaningful results. With the rise of AI, this phenomenon is not only continuing but accelerating at an unprecedented pace. In this article, we’ll explore the origins of pseudo-productivity, how AI is amplifying the illusion, and the dangerous parallels with the pseudo-true entrepreneur.

The Origins of Pseudo-Productivity: When Did It Begin?

Productivity wasn’t always so intangible. In the industrial era, productivity was measured by physical output—how many cars were assembled or how many garments were produced. But with the rise of the knowledge economy, work shifted to emails, documents, meetings, and strategy sessions—intangible outputs that are difficult to measure.

The digital revolution in the late 20th century brought email, instant messaging, and open offices, increasing the demand for constant responsiveness. Instead of focusing on deep, high-value work, employees became caught in a cycle of shallow tasks, mistaking activity for accomplishment.

Technology, meant to boost …

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How Talents Over Skills Drive Sustainable Organizational Growth

Over the years, while deeply engaged in designing team alignment programs, I’ve interacted with numerous dedicated business owners and recruiters, all driven by the quest to secure the finest additions to their workforce. However, what struck me profoundly was the unwavering determination exhibited by each of them in pursuing remarkable individuals who could contribute to their enterprises. This phenomenon often seemed to transform the recruitment landscape into a fierce battleground, where securing the right talents bore semblance to a relentless competition for achieving nothing short of sustainable organizational growth.

As much as the recruiters in their job advertisements were looking for talent, when I interacted with job applicants, most did not discuss their talents but skills, know-how, and competencies. Isn’t that strange? Our education system never delivers a diploma for talent but always certifies abilities. I noticed a big misalignment between what companies were looking for and what the applicants offered.

In this article, I will share my discovery of the misconception of these two terms to help applicants understand what the recruiters are looking for by answering the following questions:

  • Are talent and competence the same thing?
  • What are the differences between these two terms?
  • How do they affect
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How Saying “NO” Wisely Can Be Your Ultimate Success Strategy

Your present circumstances directly result from the choices you’ve made along your journey. Every decision, whether a resounding “YES” or a thoughtful “NO,” has played a role in molding the trajectory of your business and personal life. Today, you find yourself reading this article because you’ve deliberately opted to explore valuable insights – particularly regarding the art of saying “NO” wisely. This crucial aspect of decision-making has the potential to redefine your ultimate path to success.

Looking back at the success stories and struggling businesses of people I have met during my coaching career, I wanted to identify the common factor that led to the success or failure of companies. That is when I realized one thing that stood out: the ability of a business owner to say NO or accept the word NO. Yes, you read that right; saying NO was the last piece of the puzzle. In this article, I want to share this fantastic discovery of why saying NO or accepting the word NO is one of the most coveted superpowers of an entrepreneur.

In my career, I have met many people who had difficulty saying NO, which has gotten them into big problems. Think of it …

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How Sustainable Business Initiatives Drive Unemployment Down

What if we invest in building a sustainable business that drives unemployment down? Imagine a society where only 1 out of 100 children survives past the age of 15. Such a scenario would spell the end of humanity’s long-term survival. Similarly, the current trend of short-lived businesses threatens economic growth. Startling statistics reveal that only 1% of companies endure beyond 15 years, with a mere 20% reaching the 5-year milestone.

This blog post explores the significance of sustaining businesses, addresses unemployment, and proposes a novel solution: recycling human capital through sustainable entrepreneurship.

The number of businesses that started and existed over some time determines economic growth. If the companies do not exist over a long period, there is no chance of economic prosperity. Why is our society not doing enough to ensure that more than 1% of businesses survive for over 15 Years? Then, what happens to the people who have been working in these businesses? Where do they go? You are right. They become unemployed, and their skills become dormant, a significant loss to the labor market.

My next concern was what we could do to end this menace and promote economic growth and prosperity. Then the thought of …

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