Article wrote by Sénamé

Tony Parker’s Business Journey: A Case for the Pseudo-True Entrepreneur Framework

A few days ago, I listened to an episode of "Secrets d’info" on France Inter Radio titled “Du basket aux affaires, la reconversion contrastée de Tony Parker.” The show analyzed Parker’s entrepreneurial ventures, highlighting the challenges and criticisms he has faced since transitioning from basketball to business. As I followed the discussion, I noticed something: while the show focused on his struggles, it missed a crucial point.The real issue is not that Tony Parker is a bad entrepreneur, as some critics implied, but rather that he is navigating a phase that many talented individuals experience when entering the business world. This phase is what I call the Pseudo-True Entrepreneur stage—a stage where ambition, creativity, and drive exist, but the critical skill of surrounding oneself with the right people is lacking. Instead of simply joining the critics, I want to use this article to explore how this framework helps explain his business journey constructively. (For those interested, you can listen to the original podcast episode here.) What Is a Pseudo-True Entrepreneur? A Pseudo-True Entrepreneur is not a bad entrepreneur—far from it. This type of entrepreneur possesses initiative, boldness, and vision but struggles to build a truly self-sustaining business due to one missing piece: the right people. The key traits of a Pseudo-True Entrepreneur include:✅ Creative and resourceful – they generate ideas and pursue opportunities.✅ Driven and proactive – they take action rather than waiting for things to happen.❌ Struggles with delegation – they either trust the wrong people or try to do too much alone.❌ Lacks a strong, reliable team – they haven’t mastered the art of selecting, developing, and retaining the right talent. This is not a permanent state, but rather a learning phase—one that many high achievers, including Tony Parker, go through. Why Tony Parker Fits This Framework 1. Creativity and Initiative? Yes. But Strategic Team-Building? Missing. Parker’s creativity in business is evident. He’s taken bold initiatives, investing in sports, media, and other ventures. He has the mindset of an entrepreneur—he doesn’t wait for opportunities; he creates them. But initiative alone doesn’t build a successful business. The most successful entrepreneurs understand that choosing the right people is as crucial as choosing the right business moves. 2. From the Basketball Court to the Boardroom: A Different Game Parker mastered teamwork on the basketball court. He worked under great coaches, surrounded himself with elite teammates, and trusted a system. However, business is not sports. In basketball: The team is built for you. Scouts, coaches, and managers assemble the right mix of talent. Your role is clear. You focus on performance while others handle recruitment and strategy. In business, the entrepreneur is the coach, the recruiter, and the strategist. If Parker had applied the same strategic team-building principles from basketball to business, his journey might have been smoother. 3. The Missing Piece: Surrounding Himself with the Right People The podcast criticized his business decisions, but it overlooked the real issue—his difficulty in assembling the right team. Many ex-athletes, celebrities, and professionals fall…

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The Rise of Pseudo-Productivity: How AI is Accelerating the Illusion of Work

In today’s hyper-connected world, productivity has become a badge of honor. Workers pride themselves on responding to emails in minutes, attending back-to-back meetings, and juggling multiple projects at once. But is this real productivity? Or is it merely the illusion of work—what Cal Newport calls pseudo-productivity? Pseudo-productivity is the trap of looking busy without achieving meaningful results. With the rise of AI, this phenomenon is not only continuing but accelerating at an unprecedented pace. In this article, we’ll explore the origins of pseudo-productivity, how AI is amplifying the illusion, and the dangerous parallels with the pseudo-true entrepreneur. The Origins of Pseudo-Productivity: When Did It Begin? Productivity wasn’t always so intangible. In the industrial era, productivity was measured by physical output—how many cars were assembled or how many garments were produced. But with the rise of the knowledge economy, work shifted to emails, documents, meetings, and strategy sessions—intangible outputs that are difficult to measure. The digital revolution in the late 20th century brought email, instant messaging, and open offices, increasing the demand for constant responsiveness. Instead of focusing on deep, high-value work, employees became caught in a cycle of shallow tasks, mistaking activity for accomplishment. Technology, meant to boost productivity, ironically became a source of distraction. Workers felt pressure to be seen working, prioritizing visibility over impact. Then came AI. And with it, pseudo-productivity took on an entirely new dimension. How AI is Supercharging the Illusion of Productivity AI is a game-changer for efficiency, but it is also a double-edged sword. It automates many tasks—but not all automation is useful. Here’s how AI is amplifying pseudo-productivity: More Work, Not Better Work: AI can draft emails, generate reports, and schedule meetings instantly. This makes it easier than ever to produce more output—but does that output translate to real value? A worker who once wrote five reports per week can now generate ten using AI. But are these reports actually being used, or are they just feeding the illusion of work? The Flood of Low-Value Content: AI-generated text, presentations, and emails create an endless stream of content that clogs inboxes and meetings. Companies may seem more productive, but in reality, they’re drowning in information. The Acceleration of Task Switching: AI tools allow workers to jump between tasks more quickly, but multitasking is a myth—rapid switching between tasks reduces deep focus and creativity. A New Layer of Digital Noise: AI-driven chatbots, automated emails, and instant AI-generated replies contribute to a constant flow of interruptions, preventing workers from engaging in focused work. The Illusion of Intelligence: AI can simulate thinking but does not replace human strategy and creativity. Companies relying on AI to make decisions may be mistaking automation for progress. The end result? A workforce caught in an AI-driven busyness trap, where the sheer volume of output is mistaken for true progress. The Pseudo-True Entrepreneur: The Business Version of Pseudo-Productivity This pattern isn’t limited to employees. The same illusion of motion without real progress plagues the world of entrepreneurship. Enter the pseudo-true entrepreneur—someone who…

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How to Conquer the Five Dysfunctions of a Team: Strategies for Business Owners

Why the perception that the scope of team dysfunctions is confined to just five represents a grave misconception that needs urgent correction. This prevailing belief undermines the multifaceted nature of team dynamics, potentially obscuring the broader spectrum of challenges that can impede team success. Is your team failing to function well despite fixing the common five dysfunctions of a team? Today is your lucky day. In this blog, I will share my fortuitous discovery, which will give you an insight into other team dysfunctions you may have overlooked. Recently, I had the idea to write a blog article on team dysfunction. Just like everyone will do, I decided to research the keywords to find out what people out there thought about team dysfunctions. I started by typing “Team dysfunction” on Google, and to my surprise, at least all the results in the first five pages were based on “The Five Dysfunctions of a Team” by Patrick Lencioni. I was surprised because this didn’t match my expectations. In my mind, I expected to find different sources or a variety of viewpoints on team dysfunction. I was shocked to be the only one with a unique perspective on such a sensitive subject that has troubled many organizations. Don’t get me wrong, I read The Five Dysfunctions of a Team back in 2002, and it was one of the best books on team dynamics that I stumbled on. I have used it for my coaching ever since. However, what was shocking was the impression my Google search results gave me 20 years later. With most of the answers based on the book of Patrick Lencioni, I felt that Google was telling me: “There are only Five Dysfunctions of a team." A belief that most people have adopted. Why could people believe that there are only five dysfunctions in a team? We cannot take away the credit for the book being well written. The choice of Patrick Lencioni to present the concepts as a fable with examples makes the story very captivating and easy to remember. Like every good story, people have shared and recommended the book to others. I remember that I got the book on the recommendation of my friend Philipe Sarrazin. Word of mouth, the excellent marketing of the book, the services around the book, and the good SEO made it possible to get the impression that there are only five dysfunctions in a team. To the defense of Patrick Lencioni, I should mention that I have never read anywhere that he stated there are only five dysfunctions in a group.  The situation reminds me of the story of the monkeys isolated in a room with a banana placed on top of a ladder. As the story goes, the monkeys were sprayed with cold water as soon as one monkey tried to climb the ladder. Quickly, the monkeys learn that they should not climb the ladder; otherwise, they will be sprayed with cold water. The monkeys stayed away from the ladder…

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How Trust Flourishes When You Say “Yes”: A Guide for Business Leaders

One of the most valuable things in business and life is trust. Trust is hard to earn but can be easily lost. As a consultant, I have encountered issues related to trust and its effects on business. Specifically, I've witnessed the remarkable impact of saying "yes" in business on cultivating and maintaining trust. I have observed how confidence can affect business and life, and I've come to a significant realization: in most cases, people who kept their word earned trust. People tend to say YES to those they trust, and this correlation between trust and saying "yes" is undeniable. What does it mean to say YES? We use the word YES to approve if something said is accurate or correct. YES comes from the Old English word gise, gese, which means "so be it!" There are many ways to convey the sense of YES. Some of the synonyms include: definitely, of course, sure, by all means, that’s right, you bet, you’re on, affirmative, be my guest, I don’t see why not, yea, yeah, yebo, yep, you betcha, yup, is the Pope Catholic? The meaning we give to a YES varies. Saying YES after long and arduous peace negotiations or at your wedding doesn't have the same significance and importance as answering YES to the question: “Are you hot?” These nuances are the origin of many interpersonal difficulties. Let us look at the different types of yeses below. Types of YES Saying YES does not necessarily mean we agree on something. Some factors determine the type of YES we are likely to receive or speak to someone—the word YES can be said deliberately or coerced. When YES is forced, there will be no willingness to follow up on the YES, which can be detrimental. A YES should be intentional and contain a desire to carry through what has been agreed upon. Looking deeper into the process of saying YES to something, the degree of freedom of choice, the intentionality, willingness, circumstances, and surroundings when deciding to say YES play an essential role in the type of YES. These factors form the basis of the four variations of yeses: The Gut-Yes The Social-Yes The Defensive-Yes The Fake-Yes Below is a pictorial representation of the variations of YES. Anssof Matrix of YES From the image above, the horizontal axis goes from a YES said under total external pressure, no natural choice, to a YES expressed when you are free to do so, and it is your own choice. The vertical axis goes from being 100% willing to make what we have said YES to a reality (total commitment) to zero willingness to comply with what we have agreed to. Let’s look at what these types of yeses mean. The Gut-Yes The Gut-Yes corresponds to the YES, that is entirely deliberate. The person is then unquestionably willing to bring what they are saying YES to into existence. We have a conscious decision or choice, an expression of total agreement about the subject. In other words,…

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How Talents Over Skills Drive Sustainable Organizational Growth

Over the years, while deeply engaged in designing team alignment programs, I've interacted with numerous dedicated business owners and recruiters, all driven by the quest to secure the finest additions to their workforce. However, what struck me profoundly was the unwavering determination exhibited by each of them in pursuing remarkable individuals who could contribute to their enterprises. This phenomenon often seemed to transform the recruitment landscape into a fierce battleground, where securing the right talents bore semblance to a relentless competition for achieving nothing short of sustainable organizational growth. As much as the recruiters in their job advertisements were looking for talent, when I interacted with job applicants, most did not discuss their talents but skills, know-how, and competencies. Isn’t that strange? Our education system never delivers a diploma for talent but always certifies abilities. I noticed a big misalignment between what companies were looking for and what the applicants offered. In this article, I will share my discovery of the misconception of these two terms to help applicants understand what the recruiters are looking for by answering the following questions: Are talent and competence the same thing? What are the differences between these two terms? How do they affect the life of the individual and the team in the long run? What is talent? Talent is a natural ability or aptitude that allows someone to shine in a particular activity, especially without training. According to Etymoonline, the word talent comes from the Medieval Latin talent, which meant weight, the sum of money. The meaning of "special natural ability, aptitude, a gift committed to one for use and improvement" was developed by mid-15c. in part perhaps from the figurative sense of "wealth," but mostly from the parable of the talents in Matthew 25:14–30. A talent is something a person is born with. It has to do with the innate qualities they possess. It is the role they tend to play naturally in life and most of the time in their work. The person having the talent may not necessarily value it. It is second nature for them, and they don’t seem particularly excited. Knowingly or unintentionally, they find themselves involved in situations where they use their talent. Other people end up soliciting them for their talent even if they don't promote it. For example, we can all talk, but you can see that some people are naturally talented at communicating. Those people excel best in sales and marketing jobs. What is competence? Competence is the ability to do something well or effectively. Competence derives from the French word “compétence,” which meant "sufficiency of means for living at ease” in the 1630s. The meaning "adequate range of capacity or ability, sufficiency to deal with what is at hand" is from 1790. One develops competencies through school, training, and practice. Competence is not static; it continuously evolves and grows. For example, a programmer's skill grows as he continues working on various projects. The more you use a competence, the sharper and more potent it becomes.…

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