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The World Has Gone Broke on Certainty

A Google search for the word “uncertainty” in 2017 gave 0.6 million results. For the first ten months of 2018, the same search gave 2.5 million results. On May 11, 2020, I did the same search and had 188 million results. On July 25, I had 209 million.

Although uncertainty has been rising over the years, it has worsened with the Covid-19 pandemic. The changes we are experiencing are not a walk in the park for business owners, governments and scientists.

For a business to survive, an entrepreneur needs personal clarity, tools for observation and agile actions. This is the approach that will allow him to regain a healthy mindset and thereby certainty.

The cost of uncertainty is too high a risk to bear. Let’s avoid it. We must do everything to ensure that our businesses are not swept away by this dwindling spiral of uncertainty due to a lack of understanding or even action.

I am convinced that the way forward for entrepreneurs should include:

– A change in attitude, and to strongly disagree with the growing uncertainty.

– Keeping in mind that certainty is something you look forward to, and not something you wait for.

Let’s plan for a better future.

If you are an entrepreneur and you want to plan for a better future for your business, let’s meet! (Send me a message or tweet me @SenameAgbossou)